Spartan Reach was born out of real-world experience—not just tech theory.
How it Started
It started with Saxon Hall - Axes & Ales, an axe-throwing venue in Upstate New York. We weren’t just helping them book lanes—we were running their marketing campaigns, driving customer engagement, and learning what actually moved the needle. That’s when we realized something big: most booking platforms weren’t built with marketing in mind. They handled reservations—but didn’t help grow the business.
We saw the gaps. Platforms like FareHarbor and Checkfront had their place, but they often felt rigid, bloated, or overly complex for small business owners. So we asked a simple question: What if we could build something better?
That’s how Spartan Reach began—a booking system designed from the ground up to be both business-friendly and growth-focused. Something simple. Something strong. Something that empowers operators, not overwhelms them.
Whether you're managing axe lanes, bowling alleys, or anything in between—Spartan Reach is here to help you run your business with precision and power.